The first item I opted to tackle on my 40 Before 40 List was number 30, “Start a Niche Blog” and so on 24th May 2017, I launched my very niche site, The Perfume Blogger.
Something many people don’t realise about me is that I used to run a kitchen-table perfumery. I called it Fairytale Fragrances. My creations were based on the different scents associated with my favourite folk tales. For example, Cinderella’s fragrance was Glass Slipper and had notes of pumpkin, champagne and a shake of magic wand (that’s an aldehyde called Iso E Super, for those not involved in perfumery).
It wasn’t fancy. It was just me messing around with raw ingredients, creating unique eau de parfum and with the help of my consultancy gig with The Perfume Studio London, I helped other women to do the same. Sadly, toward the end of 2016 I chose to wind down the business because my chronic pain issues were holding me back. There was really no way I could have continued hauling the heavy stock case around with me to parties and wedding fayres. So, it had to end and even though it was outwith my control, failure stings.
It took me a while to get over that, I must admit. I was reluctant to do anything perfume related again but I think writing about fragrances rather than making them is a good place to start. I haven’t really decided where I want to go with this site. There are so many talented bloggers already concentrating on this niche and standing out from the crowd would be a tall order but so long as I keep discovering new fragrances and enjoying them, I’ll continue to write reviews and informative articles.
If you were to start a new blog, what would your niche be?