Meet The Designer: Cherry Hurren of Cherry Lingerie London

A few years ago I used to run a beauty and lingerie blog called Making It Up As I Go Along. It was so much fun to try out different garments and I loved the brands I reviewed but there wasn’t a lot of heart in it when you’re just trying on another generic bra from Ann Summers that’s pink this time instead of black. That’s why when I started RockPaperSpirit I chose to seek out niche brands and handmade garments, so today I am absolutely thrilled to feature Cherry Lingerie London! And even more exciting than that, this isn’t just a feature, I also managed to bag a short interview with label owner Cherry Hurren and review one of their lingerie sets, but that’s coming next week. Read on to find out more.
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Cherry Lingerie London was founded by Cherry Hurren, a former interior display designer at Harvey Nichols  and events administrator at the Victoria & Albert Museum. She has a unique creative talent and an eye for fun, quirky designs. The items range from elegant and luxurious to quirky and fun but all are designed with fashion-rebellious women in mind. In the online shop you’ll find lingerie, nightwear & swimwear and all the items are designed and crafted from her Brighton studio using materials sourced from across London which makes all the items truly unique.
cherry hurren cherry lingerie london
The Sheer Kawaii Collection is the one I’m featuring today. Inspired by the Kawaii style, it features fun imagery including lipsticks, hamburgers, kittens and aliens. There are 19 looks in this funky collection including soft bras, sheer crop tops, knickers, dressing gowns, suspender belts and stockings. I think the dressing gowns are my favourites! All of the pieces are made out of either sheer see-through mesh fabric, lace and silk. The collection was photographed by Chloe Alice Hayes, with 22 year old Jessica North Lewis modelling. The location was Clapton Tram East London.
cherry lingerie london
Hi Cherry, thanks for agreeing to answer some questions. Firstly, how long does each collection take to get onto the market, from the initial design stages to the finished product being uploaded onto your website or sold in person? 
It takes me about six months to one year, from the initial ideas stage to a finished product available to buy. I start with my sketchbooks I create fashion lingerie illustrations inspired by trends. I then go on to choose the fabrics and trimmings I will use to make each design. Once I have the design and materials, I make up one sample of each design. Plan a photoshoot with a model, photographer and location. Once I have the photos then I will upload to my website.
cherry lingerie london
What is your favourite piece in the Sheer Kawaii collection? 
In the Sheer Kawaii collection my favourite pieces are the Leiko Lipsticks bra, knickers. dressing gown, stockings and suspender belt. The set is playful and pretty.
cherry lingerie london
If you weren’t designing lingerie, do you think you would still work in the lingerie industry in some way? 
If I was not working with lingerie I think I would be doing something else that allows me to be creative and self employed. Prior to setting up my lingerie business, I worked in events and admin at the V&A and before that I worked as a freelance interior display designer for Harvey Nichols. I have always been keen on illustration so another thing I might of ended up doing would be my own illustrations on products. I currently use my illustrations on my packaging for the lingerie, such as the swing tags and greeting cards.
cherry lingerie london
Lastly, do you think having good quality lingerie under your clothes can have an real effect on a woman’s confidence?
Yes definitely, the lingerie should be just as important as the outfit. Or if you are feeling adventurous why not wear your lingerie layered on top of your clothes as outerwear.
cherry lingerie london
cherry lingerie london
If you would like to view the whole Sheer Kawaii range, you can do so on the Cherry Lingerie London website. There’s also swimwear and nightwear as well as other ranges. Next week I’ll be reviewing an item from a different range.
cherry lingerie london
There are lots of different styles to view and buy and personally I love the Romantic Styles Collection which features lots of lace, crushed velvet and some beautiful silky fabrics with floral patterns.

What pieces are your favourites from this collection?

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