I’m Shaz, also known as Lacey Dearie, founder of Rock Paper Spirit. I try to condense my bio to, “Just a girl with a laptop and a dream,” which is essentially what I am. Although given that I’m now in my late 30s I might be pushing my luck by referring to myself as a girl!
Professionally, I’m a writer, blogger, social media strategist and founder of the Rock Paper Spirit media group. Personally, I’m a mother, wife, dog owner and student. I love red lipstick, polka dots, thigh boots (you’re never too old), breakfast at any time of the day, Mondays and using too many interrobangs. I can usually be found playing Pokemon Go and pretending it’s for my son’s benefit and making obscure pop culture references that nobody else gets. And although I’m a rock chick at heart, my Mastermind specialist subject is cheesy Scandinavian Pop and I’m not even sorry.
Before I was a full time writer, I had a varied career, working in accountancy first then as a paralegal before I gave it up to care for my eight-year-old whirlwind. During my time as a work-from-home mother I started a small kitchen table perfumery and hosted perfume making lessons for The Perfume Studio. I gave it up a couple of years ago, deciding that I would rather write about perfume than make it. In February 2019 I started working in retail – I’ll keep you posted on how that goes! I’ve been a freelance mystery shopper for most of my working life too and have worked for some of the world’s biggest brands, going undercover (sounds glam) to check their products are properly priced and not out of date (but it’s really not). I’m also currently studying for my BA in English Literature and Creative Writing, which honestly might be more trouble than it’s worth. I can see why people do the whole university thing when they’re young and full of energy now.
I started my writing career as a freelancer. My work was published in The Lady, Woman and Best to name a few and more recently I have contributed to Canadian website The Silo and to a tech website called OxGadgets I also once wrote a Chaka Demus and Pliers tribute musical, just for the hell of it.
My passion is for novellas. I’ve written quite a few, although the most popular are a series about a Glaswegian cat detective named Leger. I’m currently a member of the Cat Writers Association. It took me a few years to join since I suffer from a severe case of impostor syndrome. I’ve also written a chick-lit novel about an online detective agency, a series of fairy tales about magical lipstick, and I invented a new genre called gastro-erotica where foods are exploring their emotions and thoughts – which, by the way, was done by me back in 2009 way before Sausage Party was a thing.
I have been known to write under other pseudonyms to experiment with different genres and in time, I’ll be updating my site with details of those books.
I started blogging back in 2005 on various platforms and have now launched a small media company of sites dedicated to different topics, such as perfume, petite fashion, lipstick, autism parenting, over 35s beauty, electric vehicles, Christmas and travel within Ayrshire. Although Rock Paper Spirit remains the most active and personal of the blogs, I am working to establish the other sites as authorities in their niches. It will be a lot of hard work but damn, it’s going to be fun!
I am in the process of establishing myself as a social media strategist. I was the first person I knew to throw myself into social media back in 2004, signing up for platforms like Hi5, Pictari and MSN Spaces. Remember them? I barely do. I’ve made it my mission to establish a presence on every social media site, but I chose to focus on Instagram and Twitter. To most people, social media for business is a necessary evil. They pay a wage to a full-time social media manager but for a fraction of the price, they could hire me to work smarter rather than harder, build engagement and create fun, interesting and authentic content in their own voice.
Rock Paper Spirit is my hobby but I always approach my work here with the same professionalism that I give to my other writing endeavours. Want to feature on the site or be interviewed? I’d love to hear from you! Just email me at firstname.lastname@example.org or you can head to my Contact Me page.