• Beauty,  Lifestyle

    Cruelty Free Cosmetics: Who Can We Trust?

    Having worked in the beauty industry, I thought my knowledge on what constituted a cruelty-free brand was adequate. Then, I decided to start a blog and researched what really makes a brand cruelty free. My discoveries shocked me. Firstly, it is illegal to test a beauty product on animals in the UK. It has been for quite some time. However, ingredients purchased from outside the UK may still be tested on animals before they reach the market. Meaning I could formulate my own lip balm, buy in ingredients from Asia and then although I have never tested the finished product on animals and my chosen cosmetic chemist has never tested…